Mexicali

LET’S TACO ‘BOUT BECOMING A MEXICALI FRANCHISEE

Looking for a business opportunity that’s fresh, full of flavour, and seriously fun? Step right up – the Mexicali bus is boarding!

Mexicali is more than a fast casual franchise – it’s a Cali-Mex movement. Born in free-spirited 1970s California, the Mexicali story began with a love for bold, authentic Mexican flavours and a beat-up old school bus. Since those humble beginnings, it’s grown into a celebrated brand bringing delicious, feel-good food to communities across New Zealand.

Now, Mexicali is looking for like-minded legends to help take Mexicali even further. If you’ve got passion, people skills, and a hunger for success, becoming a Mexicali franchisee could be your next great adventure.

A BRAND WITH ROOTS (AND ROLLED TACOS)

From its first incarnation in Lake Tahoe to a fast-casual revolution in Oregon, and finally landing in New Zealand in 2005, Mexicali has always stood for fresh food, fun vibes, and freedom. Founder, John Buell, blended authentic Mexican recipes from East LA with the laid-back, colourful culture of California – and the rest is history.

Today, the Mexicali menu still honours its roots, offering fan-favourites like burritos, tacos, nachos, taco salads, quesadillas, and bowls. Mexicali slow-roast, marinate, and prep everything in-store, every day – because quality can’t be compromised. Add in frozen margaritas, Jarritos sodas, Mexican and local beers, and you’ve got a menu that keeps customers coming back for more.

WHY MEXICALI?

 When you join Mexicali, you’re not just opening a restaurant – you’re joining a tribe. A franchise with flavour, soul, and serious support.

Here’s what’s in it for you:

• Exclusive Rights: Operate your own Mexicali store with exclusive territory marketing rights.
• Tried & True Systems: Access complete Franchise Manual and SOPs.
• Winning Menu: A proven Cali-Mex menu backed by detailed recipes and supply chains.
• Built-In Brand: Leverage national marketing, consumer App, and digital tools.
• Training & Support: Full training before launch and ongoing operational, marketing and financial support.
• Sustainability & Values: Proudly serve NZ free-range meats, and plant-based options in recyclable packaging.

START-UP SUPPORT THAT MAKES A DIFFERENCE

Starting your Mexicali journey is a breeze with a comprehensive support package. You’re helped every step of the way – from choosing your site to opening week and beyond. You’re covered with:

• Site selection, lease negotiation, and consent approvals
• Store design, construction, and equipment fit-out
• Staff hiring, training, and rostering tools
• Grand opening planning and in-store promotional support

MARKETING MAGIC + TECH THAT WORKS

The Mexicali marketing team is your marketing team. From national campaigns to local activations tailored to your community, you get the know-how to get your store noticed.

Plus, the powerful Mexicali App helps boost sales and customer loyalty. With online ordering, store locators, loyalty rewards, and push promotions, you’ll always be one step ahead in connecting with your customers.

FIESTA KITS & COMMUNITY CONNECTION

Want to turn tacos into a business pipeline? Fiesta Kits let you cater events from 6 to 600 people – a great way to build brand awareness, generate additional revenue, and strengthen local B2B relationships.

ALL ABOARD THE MEXICALI BUS

Whether you’re a first-time business owner or a seasoned entrepreneur, Mexicali gives you the tools, training, and taste to make your mark.

So, are you ready to be part of something vibrant, values-driven, and deliciously rewarding?